Dashboard 03 · Market & Consumer

Consumer & Market Trends

Explore US consumer spending patterns, retail sector performance, digital vs physical retail shifts, and household income trends. Filter by spending category or adjust the year range to isolate any period.

Source: US Census Bureau · BEA · FRED (Federal Reserve)
$19.4T
2023 total
US Consumer Spending
$1.10T
+8.1% vs 2022
E-Commerce Sales
15.3%
Up from 14.0% in 2022
E-Commerce Share
$80.6K
2023 median
Median Household Income
Year Range
2010 – 2023
Spending Category
Filtered to: Clear ×
US E-Commerce vs Total Retail Sales
Annual sales in billions — click a year bar to isolate it across all charts
US Census Bureau, Quarterly Retail E-Commerce Sales · Monthly Retail Trade Survey
Click to filter
Consumer Spending by Category
Share of total personal consumption — click a slice to filter all charts
Bureau of Economic Analysis (BEA), Personal Consumption Expenditures
Click to filter
Retail Sector YoY Performance
YoY growth rate — updates with year range
US Census Bureau, Monthly Retail Trade Survey
Median Household Income Trend
Inflation-adjusted in 2023 dollars — updates with year range slider
US Census Bureau · FRED MEHOINUSA672N series
🛍️ Digital Shift
E-commerce grew from 4.2% of total retail in 2010 to 15.3% in 2023, a structural shift accelerated by COVID-19 that permanently raised the baseline for online shopping penetration. Use the year slider to trace the inflection point.
💰 Spending Patterns
Housing and healthcare together account for nearly 50% of consumer spending, leaving discretionary categories like entertainment and dining highly sensitive to income fluctuations. Click a spending slice to see how it connects to retail performance.
📊 Income Pressure
Inflation-adjusted median income peaked in 2019 at $78,250 and has not fully recovered, creating persistent pressure on discretionary spending, including entertainment subscriptions — directly relevant to Netflix subscriber growth strategy.